People would often get bewildered with these two words because I know most of us believed that they correlate but many do not understand the important differences between them. Sometimes, it is misunderstood when it comes to business. Branding is identifying your target audience and what they want. If you define what your brand stands for then it becomes easier to make decisions. While on the other hand, marketing is the process responsible for identifying, anticipating and satisfying customer requirements profitably. The marketing should also be based on your branding. In essence, marketing is what you do to get your message or promise to customers, while your brand is how you keep the promise made through delivery to customers.
O S and A S These provisions are applicable for both software applications and operating systems. They address program features that must be contained in software for the product to meet the standards. Because there are many programming languages from which a software producer may select, it is impossible to give specific coding techniques. In some cases it is possible that a particular programming language may not possess the features necessary to fulfil these requirements. In those instances, another language for creating the program would most likely have to be considered for the product to meet the standards.