White papers are used widely in sales and marketing departments. In fact, 68% of B2B marketers in 2015 use white papers as a content marketing tactic. We believe that white papers are a very powerful marketing and sales resource that can help improve sales conversion rates and lead quality. We define a white paper as a persuasive essay that uses facts and logic to promote a certain product, service, or viewpoint. The content of a white paper provides useful information for leads seeking to understand an issue, solve a problem, or make a decision.