It's worth noting that although the catalyst was a winter storm that NO blame is placed on it—full responsibility is taken by the company. Last week was the worst operational week in JetBlue's seven year history. Following the severe winter ice storm in the Northeast, we subjected our customers to unacceptable delays, flight cancellations, lost baggage, and other major inconveniences. The storm disrupted the movement of aircraft, and, more importantly, disrupted the movement of JetBlue's pilot and in-flight crew members who were depending on those planes to get them to the airports where they were scheduled to serve you.
Imagine that the selection process is a fair full of stands with products; the product that you are going to promote is yourself, the explanatory brochure is your CV-Resume , the stand of your company is the presentation or resume cover letter (your own) and the competitors are the other candidates who are also using marketing strategies to sell themselves. With so much competition out there, what can you do to make sure that people are interested in reading about your product?
Your Cv-Resume is your primary marketing tool. Cv-Resume purpose is not to get you a job but to get you an interview . Neither an autobiography nor a curriculum vitae, a Cv-Resume presents your relevant skills and accomplishments in an accurate and compelling way to interest potential employers. Your CV Resume is the first stage in finding suitable candidates for a job. Making sure that you make it through to the next round is all a part of how you market yourself on paper. The need to sell yourself in this way is important as your potential employer will make his preliminary judgements based on what he reads, before making that all important decision about whether or not to offer you an interview.